Monthly Archives: July 2008

Learning by wasting time

During the early days of the internet, many agencies stopped their employees accessing the web because senior management were concerned that too much time was being wasted on ‘idle’ surfing.  Never mind the fact that this surfing was the best way to learn about this exciting new technology. According to Media Week’s Justin Hunt, many [...]

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The power of political ideas

The politics section is rarely a must-read for marketers scanning their daily press. What can a bunch of political hacks, recording the sterile debates in parliament, tell us about marketing? The reality is that if you are searching for new thinking about consumer behaviour (and let’s be honest, new ideas to impress the client), then [...]

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