Monthly Archives: August 2008


We spent a lot of time talking to Dell in the book but never managed to get Andy Lark. Here’s a great interview with him though.

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A world of difficult decisions

The mighty Mars and Heinz corporations have both found themselves at the mercy of the crowd in recent weeks.  The stories have been covered extensively in the marketing press – Mars was forced by gay rights activists in the US to pull a UK ad for Snickers featuring Mr. T telling a speed-walker to “run like [...]


More than a Wispa

A great example of crowd surfing – responding to the demands of your customers – or simply a smart PR stunt?  You can take your pick following today’s announcement by Cadbury that it is bringing back the frankly rather dull Wispa chocolate bar, on a permanent basis, following ‘pleas made by fans on social networking [...]

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