Monthly Archives: September 2008

A cool way to market the Cold War

Good to see that even our dusty old museums have started to embrace social media.  To promote a forthcoming exhibition on Cold War design, the V&A sent coded messages to influential bloggers.  Those that cracked the code found themselves at the Albert Memorial, where they followed “a man in a long trenchcoat and bowler hat” to an [...]

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Nick Clegg you’re no Obama

It is hardly surprising that every politician is liberally borrowing ideas from the Barak Obama campaign.  He may still be struggling to connect with middle America, but Obama’s success in mobilising voters, especially younger Americans’ has encouraged every political team to copy many of his campaigning tactics. Unfortunately, simply copying Obama can lead to problems, as Lib Dem [...]

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Surf’s Up

It is a mere 19 months since we first conceived Crowd Surfing in a drunken conversation at The Groucho Club.  Like spawning salmon we returned last night to The Groucho to officially launch the book. Malcolm Gladwell’s The Tipping Point described how a small and energised group of advocates could ‘tip’ a product or brand to [...]

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Lessons from the nineteenth hole

Last weekend’s Ryder Cup saw a masterful demonstration of crowd surfing from US captain Paul Azinger and an object lesson in the dangers of abdicating control to the crowd from his European counterpart, Nick Faldo. One of the biggest decisions facing the two Ryder Cup captains is the order in which they send out their players on the [...]

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Politics gets back to basics

Interesting article in last week’s New York Times, by Adam Nagourney, on the challenges faced by Obama and McCain in connecting with the US electorate.  He talks about how “the day’s crush of blog postings, cable television headlines, television ads” etc. etc – what he describes as “a daily campaign fog” – is preventing the [...]

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Crowdsourcing at the bookies

Great article by Libby Purves in yesterday’s Times about the ability of Paddy Power punters to predict events in the corporate and political world, such as the collapse of the XL travel company.  The Irish-based bookie apparently took so many bets on the XL collapse that it closed its book, even though “jets were still [...]

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We devote a few pages in the book to ‘crowdsourcing’, which we consider the most advanced form of collaboration between a business and its customers. With perfect timing, this month also sees the launch of Crowdsourcing: a book devoted to the topic, written appropriately by the journalist who came up with the phrase in the [...]

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Unlikely heroes number one – Major & his soapbox

The heroes of Crowd Surfing are not the activists who have wrestled power away from the mighty corporations and political parties.  Much has already been written and celebrated about these highly influential individuals.  Crowd Surfing is more about the smart people, such as Steve Clayton at Microsoft or Rob Spencer at Pfizer, who have shaped their [...]

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The year that the Internet changed American politics

In Crowd Surfing we examine the use of social media in the heated battle between Obama and Clinton for the Democratic Party’s nomination.  This news item from the BBC brings the story right up to date with a useful summary of the role of social media in the ongoing Presidential campaign.   Whereas Obama’s supporters have tended [...]