Clever Burgers

More inspired crowd surfing from those very clever people at Crispin Porter … sacrifice 10 Facebook friends in return for a voucher for a free Whopper.

It shows a real understanding of the promiscuous nature of friendships within the social media environment – in which people collect friends the way that children collect trading cards – and provides a brilliant demonstration of how brands can play a role within social media, so long as the idea is good enough.  Whopper Sacrifice sets the benchmark for social media applications in the same way that the agency’s Subvervient Chicken campaign did for interactive websites.