Monthly Archives: February 2009

It’s about people not technology

The big event in Hoxton-land this week has been the arrival in the UK of Obama’s digital guru, Thomas Gensemer.  His agency, Blue State Digital, managed Obama’s online campaign and he has come here to try to work his digital magic on the Labour Party.    This video, featuring Gensemer’s thoughts on the online strategies adopted by [...]

1 Comment

Keeping it weird

Method, the US-based environmentally-friendly cleaning products company, is a crowd surfer.  It is a business that has followed one of the core principle of becoming a crowd surfer … keeping it interesting … or in its case, “keeping it weird”. The language used by the company may be a bit too new age for British [...]

1 Comment

The godfather of surfing

Given the fact that Jeff Jarvis was the most frequently quoted person in our book, you won’t be surprised to hear that we are big fans of his new book, ‘What would Google do?’ The simple, but compelling idea behind the book is that other companies can adopt the behaviour and philosophy of the mighty [...]

Comments Off

Extreme expression

Consumer empowerment is typically characterised by a lack of respect for traditional forms of authority and a spirit of creativity or self expression. Which is why we shouldn’t be too surprised to see how Paris’ self-service bicycle scheme (Velib) has fallen victim to a new empowerment craze, Velib extreme. Young Parisians are performing stunts, on [...]

Comments Off

Prezza goes surfing

I never had John Prescott down as a crowd surfer (literally or figuratively).  When we discussed political crowd surfers in the book, we tended to focus on the new generation of political leaders (Obama, Sarkozy and Cameron) rather than the political old guard embodied by Prescott.  However, to underline how one political old dog has learned [...]

Comments Off

Consumers 1 Creatives 0 ?

  A low budget ad, created by consumers, has beaten the output of Madison Avenue’s finest agencies, in the annual Superbowl advertising contest.  The ad for Doritos, created by unemployed brothers, Joe and Dave Herbert, for only $2,000, topped USA Today’s annual Super Bowl Ad Meter poll and was the most talked about ad online, according to Zeta interactive.   [...]

Comments Off

Crowd Surfing interview

Some wise words from my co-author, David Brain, on political crowd surfing post Obama, the social media scene in ‘mobile obsessed’ Italy, plus a neat summary of the lessons from Dell Hell (one of the main case stories covered in the book).

Comments Off