Method, the US-based environmentally-friendly cleaning products company, is a crowd surfer. It is a business that has followed one of the core principle of becoming a crowd surfer … keeping it interesting … or in its case, “keeping it weird”. The language used by the company may be a bit too new age for British tastes – it claims to have a humanifesto – which would make it a suitable candidate for Private Eye’s Pseuds Corner. However, it has proven itself to be brilliant at generating extensive media exposure from interesting products and campaigns – such as the one against toxic products in the home.
Method is one of the coolest new companies in the US, which is why it was chosen by Microsoft as a case studies in its new advertising campaign. This one minute film, featuring the thoughts of co-founder and Chief Brand Architect, Eric Ryan, provides a great summary of the Method ‘keeping it weird’ philosophy.
One Trackback
[...] Lori MacVittie added an interesting post today on Keeping it weirdHere’s a small reading…business that has followed one of the core principle of Bbecoming/B a crowd surfer … the thoughts of co-founder and Chief Brand BArchitect/B, Eric… [...]