Consumer empowerment is typically characterised by a willingness to embrace collective action and a spirit of self expression. Both of these traits have been exploited by US artist, Shelley Jackson, in her new project ‘Skin: a mortal work of art’. Jackson has been able to persuade 2,095 complete strangers to agree to have one word of a story tattooed on their bodies.
The experience of one participant is recounted in the latest edition of Trendhunter: “There are only 2,095 of us in the world and as the worlds die, the story changes. That’s the beauty of it. The story itself is a mortal, living, breathing thing.” Jackson still needs a further 695 volunteers, so if there is anyone out there searching for the opportunity to be part of a living work of art, you know where to go.