Another good example from Nike of how to inspire the crowd into action. We may witnessing a rise in self expression and collective action within society, but it still takes a creative trigger to make things happen. And one of the simplest triggers is to pit one crowd against another. We have already had North London running against South London. Now it is a simple challenge to men and women to compete against each another, using the clever Nike + technology to measure how far they have run.
My only (minor) complaint is that the ad Nike made a couple of years ago on a similar theme (men running against women) was much more engaging.