One of our favourite brands … the always interesting, crowd surfing, 42 Below, has applied its distinctive Kiwi sense of humour to London’s agencies ….
And if you like this, here’s an earlier take on everything British
42 Below is a global phenomenon, built on the power of this type of viral marketing. In the absence of a decent marketing budget, they decided to make themselves so interesting that everyone would want to talk about them … and it worked.