This list of stunts, put together by Trendhunter.com, includes some great illustrations of how to generate publicity by harnessing people’s willingness to participate in brand events. The examples of collective action include 200 people acting as statues in New York’s Grand Central Station, flash mobs in Antwerp, female wannabe rock stars performing in their underwear and light shows created by the residents of a student dorm in Poland.
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[...] The Bon Bon Gazette added an interesting post on Crowd Surfing Publicity StuntsHere’s a small excerptThis list of stunts, put together by Trendhunter.com, includes some great illustrations of how to generate publicity by harnessing people’s [...]