Monthly Archives: May 2009

Catholic Church embraces uncertainty

The latest institution to attempt to follow the Obama social media template is the Catholic Church.  Pope Benedict XVI may not be the most charismatic communicator, but his YouTube broadcasts, translated into 27 languages, are an interesting attempt to connect him with what he describes as the global digital generation, even if his message is more a case [...]

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Street Expression

A fantastic showcase for the Bristol street art scene and another example of the democratisation of creativity.  Justin Staple’s site features the work of Banksy and less infamous street artists.

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Bust Up On the Highstreet

This past week saw yet another great example of how a small group of angry consumers can force even the largest corporation to change its policies.  In this case the wonderfully named Busts for Justice, forced M&S to stop charging well endowed customers more for larger bra sizes.  The story features all of the usual empowerment traits [...]

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Not so vacuous

The man from The Times may have described it as a ‘vacuous PR stunt’, but the Queensland ‘Best Job in the World’ competition, which reached its conclusion this morning, appears to have been a resounding success.  This example of participative marketing generated acres of PR coverage – the announcement of a British winner, Ben Southall, made [...]

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Cultural Agoraphobia

Thanks to legal scholar James Boyle and a great article by The Observer’s John Naughton, we now have a new term for control freaks … ‘cultural agoraphobics’. Naughton quotes Boyle’s views that “cultural agoraphobia … leads us always to emphasise the downsides of openness and lack of central control and to overvalue the virtues of [...]

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Poster Power

A great example of participative marketing from McDonald’s … interact with the digital poster in Leicester Square and then post the images on Facebook or Flickr. A montage of the best images will then be edited into a compilation film. Simple, cost effective and collaborative … just what we like.

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Gordon’s Sinking Feeling

In our book we described how Gordon Brown struggles to shake off the ‘analogue politician’ moniker given to him by David Cameron. For all his intellectual rigour, Brown is not a natural communicator and despite surrounding himself with some smart new media thinkers, he continues to look uncomfortable in the chaotic, antagonistic and non deferential [...]

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