Be careful who you upset

If you are going to piss off one of your customers, make sure they don’t have over a million Twitter followers.  Great story from the Revolution blog about  how electronics company Maytag managed to upset US blogger, Heather Armstrong.  Unfortunately for Maytag, Armstrong is the type of hyper-connected consumer – she writes for a leading parenting blog and currently boasts 1.2 million followers on Twitter - who is every customer complaints department’s nightmare.  Cue lashings of corporate humble-pie from Maytag’s corporate bigwigs and even more fame and followers for Armstrong.