Another brilliant illustration of how institutions are struggling to deal with new patterns of consumer behaviour in an era of self expression and collective action. Swindon Hospital’s decision to suspend staff, who took part in the Lying Down Game internet phenomenon demonstrates a complete lack of understanding of the public mood – I can’t imagine any patient groups complaining. The Daily Mail may have described the craze as ‘pointless’, but it perfectly captures the mildly subversive mood of the times.
Speaking of the Game, here’s my personal favourite:
