Monthly Archives: October 2009

Facebook & Middle England

I love the irony that Facebook users have formed a group protesting about …… the redesign of the Facebook homepage. Clearly, no one is immune to criticism but this also underlines how Facebook has entered the mainstream.  It is no longer the preserve of forward thinking radicals – always looking for novelty and willing to embrace [...]

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Colfer plays the sympathy card

A great story on how to deal with critical crowds, from author, Eoin Colfer.  He was recently confronted by a Facebook campaign, mounted by fans of Hitchhikers Guide to the Galaxy, who were outraged by his decision to write a sequel to the Douglas Adams novel.  In an idle moment Colfer joined the Facebook Group and being a [...]

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First Direct goes open

Last week it was Asda, now First Direct has joined the openness bandwaggon and announced the launch of a website, featuring live comments, sourced via social media.  This latest announcement follows the bank’s decision to feature negative as well as positive customer feedback in its advertising.  Hopefully the use of software that edits out profanities will help [...]

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It’s not about You

Great to read that Mark Ritson shares my cynicism about brands that think they can build a strategy, simply on the basis of giving consumers what they want.  Consumer empowerment may be a big deal (we wrote a book about it, so we obviously think so), but collaboration (with customers) does not mean abdication. Vodafone, in particular, appears [...]

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An ethnographical perspective

We argued in the book that we should take a socio-cultural perspective in order to try to explain what is driving consumer empowerment, rather than see it as a purely technological trend.  The best source of thinking on this topic is not coming from trendy agencies and academics of New York or Silicon Valley, but from [...]

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Big excitement Down Under

Amidst the marketing press furore that has accompanied Kraft’s numerous attempts to use a crowdsourcing approach to come up with a name for a Vegemite product extension, it is easy to ignore some of the numbers involved. 48,000 entries were submitted in the original naming contest that spawned the bizarre product name, iSnack2.0 In a follow-up [...]

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Big in … Korea

Apparently the South Koreans have an insatiable appetite for business books, so much so that a Korean edition of our book has just appeared on the shelves in downtown Seoul, Busan and Incheon.

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Surfing ASDA style

One of the critical success factors for any business trying to embrace consumer empowerment is the active involvement of senior management.  All too often, co-creation initiatives, consumer panels or social media enabled forums are simply superfical gimmicks, designed to generate publicity, rather than reshape business strategy.  So congratulations to ASDA’s comms people for persuading chief executive Andy Bond to announce [...]

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