Trust & social media

It takes a brave person to challenge the social media hyperbole, so hats off to those brave people at Lightspeed Research, who have just published a research study suggesting that we don’t necessarily trust the information we are given via social media.  They may be entertaining, they may provide us with new ideas, they may be a great way to form new social connections with like-minded individuals … but according to the research, “only 33% of consumers trust social networking sites to provide the detailed independent information they need to make purchasing decisions.” That said, this still makes social media more trusted than traditional advertising, which struggles to achieve trust scores in the double figures.