Facebook gets usefully boring

Clay Shirky is always good for a soundbite.  One of his more sage-like comments is that “Tools don’t get socially interesting until they get technologically boring.”  Facebook is now officially boring and all the better for it.  This means that initiatives – such as Marks & Spencer’s use of Facebook to organise a live web chat with customers - are no longer seen as leading edge experiments but as sensible models of customer engagement.