Monthly Archives: December 2009

Completing a year of rage

It is wonderfully appropriate the my final post of the year should celebrate the consumer power that helped ‘Rage Against the Machine’ beat the X-Factor juggernaut to become the Christmas number one.  If anything demonstrated the spirit of the times, this was it:  collective action – starting with a couple of grassroots activists, Jon & Tracy [...]

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The Surfing MP

Jo Swinson, Scottish Liberal Democrat MP, has clearly read her marketing case studies.  In her crusade against the retouching of images by the beauty industry, Swinson adopted the template provided by Dove’s ‘Campaign for real beauty.’   She launched her own Real Women campaign in August – with the aim of trying to combat body image stereotypes [...]

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Holding your town to account

The UK government seems particularly keen to encourage consumer empowerment.  We’ve already had the GP patient survey – an opportunity for patients to rate the performance of GPs – and now we have OnePlace – designed by the Audit Commission to highlight and compare the performance of local councils, hospitals and police, across a range of measures, such [...]

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In praise of Dell

We devoted a whole chapter in the book to Dell’s transition from bloggers’ pariah to Crowd Surfing hero.  Some of the statistics we quoted are inevitably out of date, so here’s the latest numbers, courtesy of Gordon Macmillan at Brand Republic: 3.5 million consumer contacts through social media, including 1.5 million followers on Twitter $6.5m in [...]

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Beware the angry daughter

General Motors’ champion of openness, Fritz Henderson, has been fired, so it seems perfectly appropriate that his daughter publicly criticised the decision on the company’s own Facebook page.  Her offending comments (including rude words and poor spelling) were quickly removed, although not before they had been picked up by sharp-eyed bloggers.  Predictably, many commentators have suggested [...]

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