We devoted a whole chapter in the book to Dell’s transition from bloggers’ pariah to Crowd Surfing hero. Some of the statistics we quoted are inevitably out of date, so here’s the latest numbers, courtesy of Gordon Macmillan at Brand Republic:
- 3.5 million consumer contacts through social media, including 1.5 million followers on Twitter
- $6.5m in sales directly attributable to Twitter, supported by a team of over 200 Dell Twitterers
- 60,000 members of the IdeaStorm crowdsourcing community, contributing 12,743 ideas, of which 385 have been implemented.
Not bad for a business, run by a self confessed control freak, that was almost brought to its knees four years ago by Jeff Jarvis’ Dell Hell rants.