It is wonderfully appropriate the my final post of the year should celebrate the consumer power that helped ‘Rage Against the Machine’ beat the X-Factor juggernaut to become the Christmas number one. If anything demonstrated the spirit of the times, this was it: collective action – starting with a couple of grassroots activists, Jon & Tracy Morter, and using the power of social media to recruit a mass movement – focused single-mindedly on a campaign that appealed to the subversive streak that doesn’t lie very deep within the British psyche. We wrote Crowd Surfing for days like these. Happy Christmas.
Crowd Surfing Live
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