Monthly Archives: February 2010

When we stop believing in science

One of the most significant consequences of consumer empowerment is the willingness to question and challenge traditional sources of authority.  The opinions of the people in the white lab coats are no longer trusted, whether defending the integrity of GM foods and MMR vaccines, presenting the scientific evidence underpinning climate change or questioning the efficacy [...]

Comments Off

Unleashing the ‘inner Banksy’

First blood to Labour in the use of consumer empowerment to undermine its rivals.  The repurposing of David Cameron’s “We can’t go on like this” airbrushed poster, both online, via www.mydavidcameron.com  and on the streets, is a great example of how to appeal to peoples’ subversive streak.  Barbera Ellen in yesterday’s Observer described how “this was the public [...]

Comments Off