Today’s word is ‘Mutualisation’

One of the best examples of leveraging the enthusiasm and social conscience of the crowd was The Guardian’s use of its readers to scrutinise the mountain of documentation produced by investigations into MP’s expenses. Twenty six thousand amateur investigative reporters went through 22,000 documents in a matter of days. The Guardian’s editor, Alan Rusbridger, describes this process as “mutualisation”, which The Guardian’s social media expert, Meg Pickard, defines as “getting readers to care about, inform and enhance our coverage.”