Monthly Archives: April 2010

The Society of Contestation

The title comes from a typically profound piece of intellectual musing by those very clever chaps at the Future Foundation.  Their argument is very compelling – the collapse of trust in all forms of institutional power and our willingness to challenge traditional sources of expertise and leadership, has created a situation in which the people [...]

Comments Off

What’s the point of charities?

In an interesting and wide ranging post,  Chris Arnold, talks about the emergence of grassroots campaigning groups as a threat to traditional charitable institutions.  He suggests that “there is some evidence that issue websites are gaining more followers than traditional charity sites in the States.” We shouldn’t be surprised by this trend.  Charities, like every [...]

Comments Off

Proof that clients hate creative agencies

Here’s the final proof, if it were ever needed, that clients are about to call time on their traditional creative agencies: Unilever has just announced plans to crowdsource creative work for 13 of its most important global brands.  For a mere £7,000 (which is the prize for the suppliers of the winning idea), Unilever will be able [...]

1 Comment

The Power Of Mums

When we wrote the book, we described the emergence of Mumsnet as a typical expression of web-enabled consumer empowerment, but we could not have envisaged how powerful this organisation would become.  Although dismissed by Guardian columnist, Lauri Penny, as “the faux-feminist family values brigade”, there appears to be no stopping this group of evangelical mums.  From [...]

Comments Off

The Unfulfilment of Crowds

It is one of the great ironies of consumer empowerment that it makes people less satisfied. As with all things in life, the more we have, the more we want. Which is why, despite the best efforts of our institutions (from government to commercial companies), customer satisfaction levels continue to decline. According to a new [...]

Comments Off

ASDA Sticks to its Principles

I have described ASDA’s democratic consumerism initiative as one of the first mainstream applications of crowd surfing principles.  When a business such as ASDA starts preaching the virtues of openness and collaboration – and then acting on those principles – you know we are dealing with a truly significant business trend and not simply a social media [...]

1 Comment