ASDA Sticks to its Principles

I have described ASDA’s democratic consumerism initiative as one of the first mainstream applications of crowd surfing principles.  When a business such as ASDA starts preaching the virtues of openness and collaboration – and then acting on those principles – you know we are dealing with a truly significant business trend and not simply a social media fad. 

Thanks to those kind people at Freud PR, I have been made aware of ASDA’s latest initiative – installing what are described as “Clothing Cams” in two of its factories in Bangladesh.  Previous webcams have been installed at Asda House in Leeds, a carrot processing plant near Selby (Carrot Cam), and at an automated cow-milking machine in Lockerbie (Cow Cam).  These are unlikely to be the most exciting pieces of TV you will ever see, but the principle of openness is worth celebrating.  You can check out the web cams here.