Monthly Archives: May 2010

Greenpeace goes for the logo

Brand or company logos are highly precious things.  Small armies of designers, brand managers and trademark lawyers spend their waking hours and huge amounts of money, creating, nuturing and protecting them.  When they get it right, this core element of a brand’s intangible value can be worth hundreds of millions of pounds, which is why Greenpeace’s currently strategy of encouraging [...]

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A digital politician for a digital age

Gordon Brown was famously described by David Cameron as “an analogue politician for a digital age”, so it it interesting to see how wannabe Labour leader David Miliband has been quick to put social media at the heart of his leadership campaign.  Gordon Macmillan in Brand Republic provides a great summary of his plans.    Next stop [...]

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Hairy Crowdsourcing

You rarely have the opportunity to put tranvestites, alpaca farmers and hairdressers in the same sentence, but all of these groups are now working together to protect the US Gulf Coast.  In a brilliant example of crowdsourcing – co-ordinated by the Matter of Trust charity – hair is being collected from hair salons in France, [...]

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The Empowerment Election

It is almost as if the UK population got together and worked out what would be the best way to annoy its political masters.  “I know, let’s create a situation in which none of the political parties can put together a working majority … allow our vote to swing wildly from constituency to constituency & [...]

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Naked Expression

What motivates 1,000 people to take off their clothes, on a typically freezing Bank Holiday weekend, to appear in Spencer Tunick’s latest naked art installation?  Exhibitionism, a spirit of collective action or simply the desire to participate in something that you could tell your friends about for years to come? This time, Tunick was aiming [...]

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