Gordon Brown was famously described by David Cameron as “an analogue politician for a digital age”, so it it interesting to see how wannabe Labour leader David Miliband has been quick to put social media at the heart of his leadership campaign. Gordon Macmillan in Brand Republic provides a great summary of his plans.
Next stop for Miliband should probably be Google’s Zeitgeist conference, which famously hosted David Cameron in 2007 when he was seeking to underline his digital credentials. Hopefully is he does attend, Milliband will avoid Cameron’s star-struck description of Google as “responsible for a large portion of the wonders of our modern world.”
For the record, I’m just about to put a bet on Andy Burnham as the next leader. A very clever politician and closer to the Labour Party heartland than the either of the Milibands.