One of the ways that financial services businesses can rebuild trust is to show more of a human face. And that means real humans, not the weird people in the pinstripe suits. All too often, the hyper control freaks running most financial institutions prefer to rely on corporate anonymity, rather than allowing real people on the inside to talk to real people on the outside. This is also the reason why many struggle with social media, regarding it simply as another one-way channel to disseminate bland corporate puffery, rather than a platform for real dialogue.
All credit then to insurance company LV and its agency ThirtyThree for coming up with a means of allowing potential recruits to choose the actual call-handler they would like to deal with their enquiry. A series of posters will feature existing LV employees, who can be contacted via a mobile text message or email. A recorded message from the employee appearing on the poster is then sent to the potential recruit.