Monthly Archives: October 2010

Gap in search of backbone

In an all to typical example of how corporations lose their backbone in the face of a social media-based protest, Gap has asked people to suggest new designs for its logo, only a week after unveiling a new corporate identity. Having no doubt spent hundreds of thousands of dollars developing and researching the new logo [...]

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Managing the Community

Two great examples of how to build online communities were presented at yesterday’s Social Media Academy B-B Conference.  RS Components, working in collaboration with the team at FreshNetworks, has built a community of over 17,000 electronics design engineers from 139 countries in only three months.  The DesignSpark community provides the engineers with free software tools (many [...]


Dell Revisited

Sometimes  it pays to revisit the more well-thumbed case studies to establish whether the companies involved have been able to achieve sustainable success.  Dell featured prominently in Crowd Surfing as we charted its recovery from Dell Hell to the epitome of the new model corporation.   I am currently chairing a series of conferences for Social Media Academy [...]

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