Monthly Archives: August 2011

Wise Words from the Arch Contrarian

Alastair Dryburgh is one of the heroes of Loose for his willingness to challenge conventional thinking.  Here, for example, is his description of forecasting: “an activity that is at best useless and at worst actually counterproductive … forecasting nourishes the dangerous illusion that we know what is going to happen.”  His advice, which concurs with [...]

Comments Off

Apple – The World’s Worst Case Study

Following today’s sad news about Steve Job’s decision to stand down as Apple CEO for health reasons, it is an appropriate moment to revisit the Apple story. I have always found it difficult to write about Apple? How do you make sense of a company that is so successful, yet fails to follow any of [...]

1 Comment