There have been plenty of false starts: for a time Quora looked liked being a contender, only to join all of the others on the list of social media platforms that almost made it. But Pinterest – the visual social network – does look it will genuinely become the ‘next big thing.’ At present it is pretty insignificant in the UK with only around 200,000 users, but its spectacular growth in the US – where it was the fastest site to achieve 10 million users – suggests that it has a chance of becoming a mainstream platform. It is easy to use, relies on a simple call to action – Pin It! – and appears to lend itself to commerce: it is apparently generating more referral traffic than Google+, LinkedIn and YouTube combined. For any business selling products that rely on their aesthetic appeal - fashion, furniture, furnishing, cars, holidays – now is the time to take Pinterest seriously.
For a quick introduction to Pinterest, check out this video:
A marketers guide to Pinterest