I am a highly experienced marketing consultant, trainer and author. I have led award winning advertising, PR and sponsorship agencies and worked on a broad range of strategic business, brand and communications assignments for leading clients across multiple business sectors. I am a non-executive director of Commonwealth Games Council for England, a former Board Director of Sport England, an advisor to The Courtauld and the Future Foundation and a Fellow of the RSA.
Much of my work in recent years has focused on the strategic application of social media, a subject on which I have become a highly regarded writer and commentator. I am the course leader on social media for the Institute of Directors and have chaired over 30 social media conferences. My first book, Crowd Surfing (co-written by David Brain), examined how institutions around the world are responding to consumer empowerment. This was one of the first business books to talk about the potential of social media. In my latest book, Loose, I explains why institutions need to adopt a looser approach to the way that they think and work if they are to survive and thrive in our highly complex, socially-connected world.