Book Reviews

A selection of comments about the book … thank you to all concerned

Daily Mail

“Lots of fascinating anecdotes and straightforward, intelligent writing.  It might not be on the reading list for business school students, smart ones will read it anyway.”

Marketing Age

“It’s short, sharp, thought-provoking and engages the inexperienced … This book is a superb read and gives us brilliant initiatives that can be easily implemented.”

Colin Byrne, CEO, Weber-Shandwick

“I can strongly advocate the book.  Well researched, highly readable and a timely contribution to the debate on the future of marketing.”

Jon Hickman, Course Director MA Social Media Birmingham City University

Crowd Surfing offers several valuable case studies exploring the ways in which organisations are responding to changes and emerging trends in online consumer behaviour. The book identifies those companies who are getting it right, those who are getting it wrong and those who have turned around their online fortunes. Unlike much literature in the field this book takes a balanced rather than polemical approach, which makes it a breath of fresh air to read.

Dr John Walsh, Emeritus Fellow, Modern History, Jesus College Oxford

“Fascinating and very well written.  Just the right blend of example and analysis.”

Stuart McDonald
Head of Advertising Insight – Business Intelligence News International

“a great book.  Using numerous relevant examples the book is an enlightening read and I found it extremely enjoyable”

PR Studies

successfully describes a big topic: how to cope with chaos. It’s an excellent and intelligent commentary on what’s changing and where we’re going.”

Modern Marketing 

“the perfect read for busy executives who need a succinct update and networked media and its affect on marketing and business.  All delivered in a refreshing ‘let’s not get too carried away’ tone.’

“a lot of great analysis and commentary that bring the ideas to life.  It never tells you what to do, but gives you a lot of things to think about it.  Well worth it.”