Category Archives: Crowd sourcing

Crowdsourcing at the bookies

By Martin | September 16, 2008

Great article by Libby Purves in yesterday’s Times about the ability of Paddy Power punters to predict events in the corporate and political world, such as the collapse of the XL travel company.  The Irish-based bookie apparently took so many bets on the XL collapse that it closed its book, even though “jets were still [...]

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Crowdsourcing

By Martin | September 9, 2008

We devote a few pages in the book to ‘crowdsourcing’, which we consider the most advanced form of collaboration between a business and its customers. With perfect timing, this month also sees the launch of Crowdsourcing: a book devoted to the topic, written appropriately by the journalist who came up with the phrase in the [...]

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