Category Archives: Politics

Nick Clegg you’re no Obama

It is hardly surprising that every politician is liberally borrowing ideas from the Barak Obama campaign.  He may still be struggling to connect with middle America, but Obama’s success in mobilising voters, especially younger Americans’ has encouraged every political team to copy many of his campaigning tactics.
Unfortunately, simply copying Obama can lead to problems, as Lib Dem leader [...]

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Politics gets back to basics

Interesting article in last week’s New York Times, by Adam Nagourney, on the challenges faced by Obama and McCain in connecting with the US electorate.  He talks about how “the day’s crush of blog postings, cable television headlines, television ads” etc. etc – what he describes as “a daily campaign fog” – is preventing the [...]

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Unlikely heroes number one – Major & his soapbox

The heroes of Crowd Surfing are not the activists who have wrestled power away from the mighty corporations and political parties.  Much has already been written and celebrated about these highly influential individuals.  Crowd Surfing is more about the smart people, such as Steve Clayton at Microsoft or Rob Spencer at Pfizer, who have shaped their [...]

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The year that the Internet changed American politics

In Crowd Surfing we examine the use of social media in the heated battle between Obama and Clinton for the Democratic Party’s nomination.  This news item from the BBC brings the story right up to date with a useful summary of the role of social media in the ongoing Presidential campaign.

 
Whereas Obama’s supporters have tended to use social media [...]

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