Category Archives: Uncategorized

Interesting post from Ben Bold describing P&G’s frustration with the way that social media appeared to exagerate customer complaints about the latest Pampers product.  When looked at from a positive perspective, social media is ‘word of mouth of steroids’, but, as P&G has discovered, it can also ’amplify the volume of moaning.’  To paraphrase the old tree falling [...]

The Football Association has provided a perfect illustration of how tight news management no longer works in the age of social media.  It had intended to formally announce the 23 England players selected to play at the World Cup on its official website, but failed to allow for the Twitter effect.  Theo Walcott, who was surprisingly not selected, had already [...]

Gordon Brown was famously described by David Cameron as “an analogue politician for a digital age”, so it it interesting to see how wannabe Labour leader David Miliband has been quick to put social media at the heart of his leadership campaign.  Gordon Macmillan in Brand Republic provides a great summary of his plans.  
 Next stop for [...]

It is almost as if the UK population got together and worked out what would be the best way to annoy its political masters.  “I know, let’s create a situation in which none of the political parties can put together a working majority … allow our vote to swing wildly from constituency to constituency & [...]

The title comes from a typically profound piece of intellectual musing by those very clever chaps at the Future Foundation.  Their argument is very compelling – the collapse of trust in all forms of institutional power and our willingness to challenge traditional sources of expertise and leadership, has created a situation in which the people [...]