Category Archives: Uncategorized

The Football Association has provided a perfect illustration of how tight news management no longer works in the age of social media.  It had intended to formally announce the 23 England players selected to play at the World Cup on its official website, but failed to allow for the Twitter effect.  Theo Walcott, who was surprisingly not selected, had already [...]

Gordon Brown was famously described by David Cameron as “an analogue politician for a digital age”, so it it interesting to see how wannabe Labour leader David Miliband has been quick to put social media at the heart of his leadership campaign.  Gordon Macmillan in Brand Republic provides a great summary of his plans.    Next stop [...]

It is almost as if the UK population got together and worked out what would be the best way to annoy its political masters.  “I know, let’s create a situation in which none of the political parties can put together a working majority … allow our vote to swing wildly from constituency to constituency & [...]

The title comes from a typically profound piece of intellectual musing by those very clever chaps at the Future Foundation.  Their argument is very compelling – the collapse of trust in all forms of institutional power and our willingness to challenge traditional sources of expertise and leadership, has created a situation in which the people [...]

Here’s the final proof, if it were ever needed, that clients are about to call time on their traditional creative agencies: Unilever has just announced plans to crowdsource creative work for 13 of its most important global brands.  For a mere £7,000 (which is the prize for the suppliers of the winning idea), Unilever will be able [...]