Comments for Crowd Surfing

Comment on Apple – The World’s Worst Case Study by Larry Taylor

Larry Taylor — Mon, 17 Oct 2011 07:41:55 +0000

I was recently asked by my HR Director to give him 2 contrasting case studies for Social Media in Industry. I choose Apple vs. Dell.
After some analysis and gathering of all their respective SM activity I concluded it was a case of Heart vs. Head.
For every Open, collaborative and supportive interaction between Dell (head) and it’s customers, there was a closed, dictatorial and defensive Apple (heart) activity.

Customers want attractive, structured and simple-looking technology. Indeed the fact that Apple products are so technically complex, yet apparently simple allows their customers access to computing and communications they might never try.
Apparently HRH Queen Elizabeth was to taken by Harry and William’s iPads, they she requested one for herself !

Perhaps Apple is not so strange when you consider the huge money invested in cars, influenced by little more than gut-feeling, the smell of the interior and sound of the door closing.

Comment on Lessons from the Rugby Pitch by uxman

uxman — Sun, 09 Oct 2011 06:25:07 +0000

your new book is nice i have read it! Vertical Jump Bible

Comment on Aristotle and the England Rugby Team by Andrew Hunt

Andrew Hunt — Thu, 29 Sep 2011 09:54:19 +0000

My specialist subject I believe:

Without disagreeing with the general premise – support for Johnson’s management style; if not selection policy, I would posit that positioing Aristole as unauthoritarian ignores the sublties of his philosophy.

Much like New Labour, Aristolte’s ultimately authoritarian goal was masked under the cloak of education, education education. For example, he beleived that “Citizens must be trained under force of habit, the spirit if the constituition” and that it was the “legislators special duty to regualte the education of youth” to avoid harm to the constituion to the state.

“Aristotle believed in man as a social animal who needed a sense of participation in own destiny” as long as it was the destinty the state had decreed Not that differnt from Johnson then really

Comment on Aristotle and the England Rugby Team by Aristotle and the England Rugby Team | Crowd Surfing | Today Headlines

Aristotle and the England Rugby Team | Crowd Surfing | Today Headlines — Thu, 01 Sep 2011 18:19:55 +0000

[...] is the original: Aristotle and the England Rugby Team | Crowd Surfing Share [...]

Comment on Introducing Loose by ‘Loose’ culture | TERESA KELEHER

‘Loose’ culture | TERESA KELEHER — Thu, 14 Jul 2011 02:15:54 +0000

[...] our complex non-linear world and how to embrace chaos and ambiguity in our work. Check it out http://www.crowdsurfing.net/introducing-loose/ Posted in [...]

Comment on Introducing Loose by Social Media and The New Approach to Business. | tim lion m.m.c

Social Media and The New Approach to Business. | tim lion m.m.c — Wed, 01 Jun 2011 19:47:06 +0000

[...] I found myself, once again this morning, at a free seminar. This time in Covent Garden, hosted by PR agency Threepipe the event was a talk by Martin Thomas, author of Crowdsurfing, discussing his new book Loose. [...]

Comment on Why The Tea Party revels in its lack of organisation by Tweets that mention Why The Tea Party revels in its lack of organisation | Crowd Surfing -- Topsy.com

Tue, 09 Nov 2010 03:09:30 +0000

[...] This post was mentioned on Twitter by Jeremiah Reeves, Martin Thomas. Martin Thomas said: Latest blogpost on what rise of Tea Party tells us about consumer empowerment http://bit.ly/cBzeVg … & why social media isn't everything [...]

Comment on Gap in search of backbone by La revue du lundi par We Are Social #32 | we are social

La revue du lundi par We Are Social #32 | we are social — Tue, 12 Oct 2010 09:20:42 +0000

[...] certains pensent que la marque a réagi trop tardivement et qu’elle aurait du impliquer sa communauté dès le début du processus de re-design, la [...]

Comment on Managing the Community by Martin

Martin — Wed, 06 Oct 2010 17:06:47 +0000

Thanks for the clarification & extra information, all of which helps to make this an even better case study

Comment on Managing the Community by Helen Trim

Helen Trim — Wed, 06 Oct 2010 15:32:27 +0000

Hi Martin

Thanks for the write up. A couple of small points to add. The DesignSpark community is actually managed by a member of the FreshNetworks Community Management team. The main individual involved happens to have an electronics degree but also deep experience in social media and managing online communities. We are also supporting and training the team at RS who are also developing their skills in this area across the team.

Whilst we believe the community can become a lot more self sufficient in 12-18 months, we also maintain that there will always be a need for a central community manager to perform facilitation, moderation, editorial and reporting tasks. The point is really about scaling – as the volume of community members grows, if you put the appropriate social architecture in place it should mean you need less people to manage the community.

Hope this makes sense! Thanks for yesterday, really interesting debates all round!
Helen